Marija is a founder and CEO of Women of Wearables and co-founder of Kisha Smart Umbrella. In both businesses she also performs the role of a digital marketer and PR strategist.

Selected interviews and mentions

Women of Wearables founder Marija Butkovic on female tech pioneers, EMEL + ARIS blog, May 2018
Hug Shirts And Gloves That Sign, How Women Of Wearables Are Creating Tech We Actually Need, Forbes, April 2018
Showcasing 8 women organisers and influencers in augmented and virtual reality, AWE blog, March 2018
Making the ‘invisible visible’: the key to success for women in health tech, MedTech Engine, March 2018
Women in business 2018: the march goes on, 99designs, March 2018
This Is the Meetup for Women Who Love Wearable Tech, adafruit, March 2018
Go girls! Why it’s essential we get more girls studying STEM for the future of medtech, MedTech Engine, March 2018
Women in Heath Tech Entrepreneurs - AXA Health Tech & You Awards Profile Marija Butkovic, December 2017 
Our 2018 Culture Predictions from leaders at HTC Vive, Barbican, Spotify & more, The Memo, December 2017
Startup of the month: Women of Wearables, Linkilaw, November 2017
Booth babes and tech bros: How sexism is holding back women in fashion tech, Digiday, October 2017
35 women to watch in wearable tech and VR/AR for 2017, Wareable, August 2017
Women in tech communities and platforms of note, Startacus, August 2017
The importance of mentoring startups, IoT UK, August 2017
Women of Wearables wants to get female founders the investment they need, Wareable, July 2017
Propelling females in VR/AR/IoT fields inspired to raise capital and grow with WoW & Crowdcube partnership, June 2017
Working with wearables: Beautifully merging visual with technology, Silicon Republic, June 2017
What Women Want From Wearable Technology, Engineering & Technology magazine, June 2017
Women of Wearables - Supporting Women in Tech, Startacus, June 2017
Pretty Color Sensing Flower Accessory #WearableWednesday, Adafruit, June 2017
Smart women: Interview with Women of Wearables founders Michelle Hua and Marija Butkovic, Made In Pink, May 2017
Women In Tech: Marija Butkovic, Project Prep, May 2017
How to get more girls into STEM with wearable technology, Education Technology magazine, May 2017
Women of Wearables co-founder Marija Butkovic talks to Durtti, Durtti, May 2017
In The Future, Clothes Will Listen To Our Bodies, Racked, May 2017
Women In Business Q&A: Marija Butkovic, Women of Wearables, The Huffington Post, April 2017
101 London Women In Tech To Follow On Twitter, by Allyson Kapin (Women Who Tech) April 2017
Top 5 Female Role Models In Wearable Tech, by Catherine Heath (Away With Words blog), March 2017
The wearables that are tackling the complex science of breast milk, Wareable, March 2017
Interview with Marija Butkovic - Women in STEM Leadership, Gary Bridgeman podcast, March 2017
This Wearable Tech Company Is Trying To Close The Industry's Gender Gap, Fairygodboss, March 2017
Beyond Shrinking & Pinking with Women of Wearables, podcast by Electric Runway, February 2017
Levelling the playing field for women in tech is vital for emerging industries, TechCrunch, February 2017
Lawyers turned entrepreneurs urge women to enter the fashion tech and IoT space with WoW, Your Story, February 2017
Women on Top in Tech - Marija Butkovic, The Asian Entrepreneur, February 2017
Will focusing on wearables help Fossil rebuild its brand?, Glossy, January 2017
Women In Tech Entrepreneurs & Founders, online panel by BrightTALK, January 2017
Do we give women leaders a hard time?, Management Today, January 2017
#BeYourOwn Interviews Marija Butkovic, BeYourOwn, January 2017
Female-led companies are moving wearables past 'pink it and shrink it', Glossy, November 2016
#BeYourOwn meets Michelle Hua - cofounder of Women of Wearables, BeYourOwn, November 2016
Inspirational Women: Michelle Hua & Marija Butkovic, co-founders of Women of Wearables, We Are The City, September 2016 Women's equality in STEM, IoTUK, August 2016
Where are all the women in tech?, IoTUK, June 2016

Kisha Smart Umbrella

Selected stories, reviews and mentions

Hug Shirts And Gloves That Sign, How Women Of Wearables Are Creating Tech We Actually Need, Forbes, April 2018
Kisha is the smart umbrella you cannot lose, feat. Marija Butkovic, The Memo, January 2018
51 Tech 1sts, Business Cloud, December 2017
The 2017 ADDitude Gift Guide for Adults with ADHD, ADDitude Magazine, November 2017
9 Futuristic Umbrellas That Will Actually Keep You Dry, Inc., May 2017
Five pieces of beautiful, life-enhancing wearable tech that live-up to the hype, Phoenix magazine, March 2017
Levelling the playing field for women in tech is vital for emerging industries, TechCrunch, February 2017
Doug stays dry with an unloseable Bluetooth umbrella, TechCrunch review, January 2017
The unofficial Goldman Sachs gift guide for 2016, Business Insider UK, November 2016
Kisha Smart Umbrella Packaging, Trend Hunter, June 2016
Kisha - the world's smartest umbrella packaging, Packaging Of The World, May 2016
Kisha: The umbrella that is never lost, Wearable Style News, April 2016
The Kisha smart umbrella tells you if rain is coming, Urban Wearables, March 2016
Kisha Bluetooth Umbrella Review, Mac Sources, February 2016
Kisha Smart Umbrella, DiFa (Japan), January 2016
Kisha Smart Umbrella, Wearables (Netherlands), January 2016
#FashTech Holiday Gift Guide, Electric Runway, December 2015
Best tech gifts of 2015 on a budget, iPhone Life, December 2015
Never lose a brolly again!, Good Housekeeping, December 2015
Kisha smart umbrella, Financial Times - How To Spend It, December 2015
This week's Style List: from time-saving beauty buys to clever homeware hacks, Stylist Magazine, November 2015
27 clever ways to remember all your shit, BuzzFeed, September 2015
Kisha: the new smart umbrella that predicts weather and never gets lost, Evening Standard, July 2015
Introducing the umbrella that you can never lose, The Telegraph, July 2015
Meet Kisha: the umbrella that's smarter than you, Right This Minute, June 2015
Sit back and relax in the connected living room, Wired UK, May 2015
Kisha, l’ombrello intelligente che non dimenticherai in giro (grazie a un’app), Wired IT, May 2015
Kisha: Der smarte Schirm, der bei Regen mit will, Woman Magazine (Austria), April 2015
Never lose your brolly again!, Daily Mail, March 2015
Kisha umbrella - the one smart to your rainy-day requirements, GadgetFlow, February 2015
Products we want now, AdWeek, February 2015
Le parapluie Kisha ne se laisse pas oublier facilement, Objecte Connecte (France), January 2015
Kisha: smarter Regenschirm mit eigener App, Engadget (Germany), January 2015
Kisha umbrella will make sure you never lose it again, Ubergizmo, January 2015
Kisha tells you when you've forgotten your umbrella, SlashGear, January 2015
Kisha is the 1st smart umbrella that you can't (shouldn't) lose, Android Community, January 2015