As cofounder of Kisha Smart Umbrella and Women of Wearables, startup mentor and business strategist, Marija has been featured in major tech and business publications such as TechCrunch, The Next Web, Huffington Post, Management Today and many more. 


Featured in


Selected interviews and mentions

Why it's good we're hearing about sexism in tech more often, The Next Web, August 2017
The future of AR is..., Wareable, July 2017
Women of Wearables wants to get female founders the investment they need, Wareable, July 2017
Working with wearables: Beautifully merging visual with technology, Silicon Republic, June 2017
What Women Want From Wearable Technology, Engineering & Technology magazine, June 2017
Women of Wearables - Supporting Women in Tech, Startacus, June 2017
Smart women: Interview with Women of Wearables founders Michelle Hua and Marija Butkovic, Made In Pink, May 2017
Women In Tech: Marija Butkovic, Project Prep, May 2017
How to get more girls into STEM with wearable technology, Education Technology magazine, May 2017
Women of Wearables co-founder Marija Butkovic talks to Durtti, Durtti, May 2017
Women In Business Q&A: Marija Butkovic, Women of Wearables, The Huffington Post, April 2017
101 London Women In Tech To Follow On Twitter, by Allyson Kapin (Women Who Tech) April 2017
Top 5 Female Role Models In Wearable Tech, by Catherine Heath (Away With Words blog), March 2017
The wearables that are tackling the complex science of breast milk, Wareable, March 2017
Interview with Marija Butkovic - Women in STEM Leadership, Gary Bridgeman podcast, March 2017
This Wearable Tech Company Is Trying To Close The Industry's Gender Gap, Fairygodboss, March 2017
Beyond Shrinking & Pinking with Women of Wearables, podcast by Electric Runway, February 2017
Levelling the playing field for women in tech is vital for emerging industries, TechCrunch, February 2017
Lawyers turned entrepreneurs urge women to enter the fashion tech and IoT space with WoW, Your Story, February 2017 
Women on Top in Tech - Marija Butkovic, The Asian Entrepreneur, February 2017
Will focusing on wearables help Fossil rebuild its brand?, Glossy, January 2017
Women In Tech Entrepreneurs & Founders, online panel by BrightTALK, January 2017
Do we give women leaders a hard time?, Management Today, January 2017
#BeYourOwn Interviews Marija Butkovic, BeYourOwn, January 2017
Female-led companies are moving wearables past 'pink it and shrink it', Glossy, November 2016
Inspirational Women: Michelle Hua & Marija Butkovic, co-founders of Women of Wearables, We Are The City, September 2016
Women's equality in STEM, IoTUK, August 2016
Where are all the women in tech?, IoTUK, June 2016