About

Marija Butkovic is digital marketing and business consultant who has worked across a range of projects in different industry sectors, including legal, journalism, tech, IoT, wearable tech and fashion tech.

She is a founder and CEO of Women of Wearables - UK’s and Europe’s first organisation aiming to support, connect and mentor women in wearable tech, fashion tech, IoT and VR/AR, and a co-founder of Kisha Smart Umbrella - a wearable tech startup behind the world's smartest fashion tech umbrella. 

Marija has been featured in major tech and business publications such as TechCrunch, The Next Web, Huffington Post and many more, and regularly appears as a public speaker and panelist on conferences, meetups and corporate events. 

Marija was selected as one of the Most Influential Women in UK tech: The 2017 longlist by Computer Weekly.

She regularly writes and blogs on topics of wearable tech, fashion tech, diversity, startups and entrepreneurship.

She currently collaborates with startup accelerators and incubators in London and worldwide on delivering help as a startup mentor and advisor. She is also a STEM ambassador.

She is member of Tech London Advocates - an organisation aiming to support technology startups in finding new investment, new talent and achieving high growth and Women Techmakers - Google’s global program providing visibility, community and resources for women in technology.

She is advisory board member at IFAB (Independent Fashion Advisory Board), providing strategic business advice to leading Australian fashion companies, established designers, new brands, e-commerce and physical stores to elevate brand potential through bespoke digital and customer transformation processes.

Prior to working in the tech industry, Marija was a corporate lawyer and consultant for legal trade journals. She holds a Master of Laws degree from Faculty of Law, University of Rijeka, Croatia, and was also awarded a diploma from the Startup Institute in London.